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Search Engine Optimization (SEO)
Every day, millions of people search Google, Yahoo and other search engines to find products or services in their area. And, most of the time, people click on the links at the top of the search results and never make it past the first page. If you want to generate business from the web, it is important that your website appears on the first page for the right terms.
That is where we come in. At eJustice, we use our years of internet marketing knowledge and experience to get our clients top rankings for some of the most highly-searched competitive terms. We have been working exclusively with law firms for the past ten years, giving us an edge over our competitors.
Analyzing the Competition
The Internet is an extremely competitive marketplace, and depending on the types of cases you are seeking, there could be hundreds of other law firms targeting the same key words and reaching your potential clients. Our SEO team uses your competitor's strengths and weakness as an advantage.
We specialize in identifying the specific keywords your target audience uses when searching for an attorney. After determining which keywords we should target, we will also complete a thorough analysis of your competition to determine what they are and aren't doing. This competitive approach combined with leading-edge strategies allows us to position our clients not only as key players in their legal fields, but as leaders.
Staying Ahead of the Curve
Search engine optimization (SEO) is a flexible, forward thinking process that ensures top placement in Google and other popular search engines over the long term. Our team of SEO specialists is experienced in research and development and is constantly analyzing the latest trends to make sure we stay ahead of the curve despite changing algorithms.
We apply customized SEO strategies based on our clients' specific needs and goals. These strategies consist of:
- Identifying the keywords your target audience is searching
- Identifying what your competitors are and aren't doing
- Link building
- Generating unique content, including news, blogs and press releases
- Custom video production, targeting specific areas of law
- Running PPC campaigns when appropriate
At eJustice, we take pride in our clients' success. We have established a reputation as a leading legal marketing company and have generated thousands of case leads for law firms nationwide.
To find out how our SEO strategies can boost your Internet presence, please contact an SEO expert at eJustice today.